VOTE CENTER

Vote at Hollywood Park campaign art direction and strategic brand
implementation to drive brand awareness in the community.

Creative Direction: Building on 2022 & 2023 art direction, Phase 1 & 2 spotlight the Hollywood Park Vote Center for the March and November elections. Our messaging energizes the community, emphasizing democratic participation through visually captivating Los Angeles-inspired voting graphics. This strategy integrates key Hollywood Park brand elements and colors; weaving red, white and blue tones with quintessential LA and American symbolism. The goal is to enhance Hollywood Park's prominence, draw in foot traffic, and foster community investment.