YOUTUBE THEATER CHAMPION’S CLUB & PREMIUM SEATING

Crafting the Art Direction for YouTube Theater's Premium Club VIP Experience: A sub-brand style developed to encapsulate the fusion of physical space, dynamic lighting of live shows, and the intimate ambiance. Located on the historic grounds of the old Hollywood Park Race Track, YouTube Theater’s legacy is reflected in bespoke elements drawn from the Champion’s Club's distinctive vibe. These elements are paired with a lighting-inspired gradient that captures the energy of live performances, all while ensuring alignment with the core YouTube Theater brand.